Friday, September 21, 2007

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These ads deal with the informational divide between architects and the public. By questioning the public about their knowledge of architects, we can discover aspects both positive and negative about the profession.


Architect: The architect is multi-disciplinary. All fields of work and study are considered appropriate knowledge for architectural thoughts. However, many collaborators are needed in order to create built works. The architect is an intellectual problem solver. However, pay is often low and hours long. Above all the architect is the coordinator of many discipline’s work.


Building: The collaboration needed to create a building as well as its economical driving force are highly underestimated. A very small portion of the construction in the United States is designed by architects. Why are most architect designed buildings not considered “architecture”? And what is the benefit of that which is considered “architecture”? Is the analysis of life safety and building codes all that defines “architecture”?


Concept: When architects create theoretical works they intend them to be many things other than just architecture: art and engineering, concept and dogma. Most intend all to follow the rules outlined in them in order to solve larger problems.

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